Tom Caprel

Developing and selling your own game requires you to approach your business in a completely different way - you're really creating a digital entertainment startup! How you should market yourself, and where to find your dedicated and excited audience is easy to understand if you've done the research. In this presentation, I'll go over some of the lessons I've learned marketing for digital startups and small game studios, and how you can find immediately actionable insights that can help you prepare for your eventual release. Don't expect to go viral, and even if you do you may not like what you find... the key to marketing your game (and yourself) effectively is building an audience with consistency, engagement, and care.